6 Life Coach Website Examples and What You Can Copy

You know your coaching changes lives. But when a potential client lands on your website, they decide in seconds whether you’re the right coach, or whether to close the tab. Looking at how successful coaches build their sites is one of the fastest ways to improve your own.

I design websites for coaches and consultants. In this post I’ll walk through six life coach website examples from well-known coaches, what each one does well, and the ideas a coach at any stage can borrow.

Quick answer: The best life coach websites share a few things: a clear promise in the headline, one main call to action, a free offer that builds an email list, real proof such as testimonials or press, and a personal story that builds connection. You don’t need a celebrity budget to use these ideas on your own site.

A note before we start: these sites change often. The details below are what I saw on each homepage in September 2026.

1. Marie Forleo: A Free Training Up Front

Marie Forleo’s website leads with a clear promise, “Create a Business and Life You Love”, and offers a free audio training on how to get anything you want.

What works:

• A free training right at the top, which turns visitors into email subscribers
• Press logos and student success stories for proof
• Clear links to her main programs, podcast and free tools

What you can copy: Lead with one free, useful resource, such as a short training, workbook or checklist. It gives visitors a reason to leave their email even if they’re not ready to book a session.

2. Martha Beck: Credentials and a Clear Next Step

Martha Beck’s homepage puts her coach training program front and center, with a strong “Learn more and become a Wayfinder coach” button. It also offers a free masterclass called “5 Paths to Your Purpose”.

What works:

• Credentials that build instant trust, such as her books and her background as a sociologist
• A well-known testimonial near the top
• A “What’s happening now” section for time-sensitive programs and events

What you can copy: Show your qualifications clearly: certifications, training, years of experience and the type of clients you help. Then add a section for your current offer, so returning visitors always see what’s new.

3. Jay Shetty: The Newsletter Comes First

Jay Shetty’s site makes its newsletter the headline: “Sign up for the only email that puts purpose at the center of your day.” Signup forms appear several times down the page.

What works:

• One simple, repeated action: join the email list
• Podcast guests and media appearances as social proof
• Clear links to books, coaching and speaking

What you can copy: Pick one main action and repeat it. For most coaches, that’s either “Book a free call” or “Join my email list”. Put the same button at the top, in the middle and at the end of your homepage.

4. Mel Robbins: Content Organized by Problem

Mel Robbins’ website opens with a press quote and makes her podcast and book easy to find. What stands out is the topic menu, which groups content by problems like anxiety, confidence, habits and relationships.

What works:

• Content organized by the visitor’s problem, not by format
• Big, confident numbers and press quotes as proof
• A large, friendly portrait that makes the site feel personal

What you can copy: Organize your blog posts, videos or services around your clients’ biggest struggles. A visitor who clicks “Confidence” or “Career change” and finds exactly what they need is far more likely to book.

5. The Life Coach School: A Simple Promise and Real Faces

The Life Coach School, founded by Brooke Castillo, uses a short headline: “The life of your dreams is one click away.” The homepage explains its approach in three numbered steps and shows testimonials with names and photos.

What works:

• A short, emotional headline
• The method explained in three simple steps
• Testimonials with real names and headshots
• A free “Coach Tools” series in exchange for an email

What you can copy: Explain how you work in three or four clear steps. Visitors who understand your process feel safer booking a call. Add a photo and name to every testimonial you can, with your client’s permission.

6. Brendon Burchard: An Interactive Free Assessment

Brendon Burchard’s homepage promises “High performance, made repeatable” and offers a free two-minute habits assessment that gives each visitor a personal score.

What works:

• A quiz-style lead magnet that feels personal and quick
• Clear pricing for his membership
• Testimonials from well-known people and press logos

What you can copy: A short quiz, such as “What’s holding back your career change?”, is often more tempting than a PDF. Show visitors their result, then invite them to book a call to talk it through.

What Every Life Coach Website Needs

The big names have big budgets, but their websites follow the same simple pattern. Here’s what I build into every coach website:

Keep the design clean, make sure it loads fast on phones, and use real photos of yourself. Stock photos make a personal brand feel generic.

Common Mistakes on Coaching Websites

• A vague headline like “Helping you live your best life”
• Too many buttons pointing in different directions
• No testimonials, or testimonials with no names
• Hiding prices completely, so visitors don’t know if you’re in their budget
• No booking link, so people have to email to schedule
• A slow site that’s hard to use on a phone

Frequently Asked Questions

What should a life coach website include?

A life coach website should include a clear headline saying who you help, one main call to action, an about page with your story and credentials, your services, testimonials, a free offer to build your email list, and an easy booking link. It should also load fast and work well on phones.

What is the best platform for a life coach website?

WordPress works well for most coaches because it’s flexible and easy to update. Tools like Squarespace suit simple sites you want to manage yourself. If you want a fast, fully custom design, a coded site is also an option. The platform matters less than a clear message and easy booking.

Should life coaches show prices on their website?

Showing at least a starting price usually helps. It filters out people who aren’t a fit and makes serious visitors more comfortable booking a call. If your packages are custom, show a “from” price and explain what’s included.

How can a life coach get clients from a website?

Offer a free resource to build your email list, share helpful content that answers your ideal client’s questions, and make booking a free call easy. Collect testimonials with every success, and use them throughout your site.

How much does a life coach website cost?

It depends on the number of pages, design and features like booking or online courses. A simple site built with a template costs less, while a custom design costs more. My own coach and consultant website packages start from $199.

Final Thoughts

These life coach website examples show that great coaching sites aren’t about fancy effects. They make a clear promise, give one obvious next step, offer something valuable for free and prove results with real people. You can apply every one of those ideas, whatever your budget.

If you’d like a website built around these principles, see my coach and consultant website service. If you’re still deciding who should build it, read freelancer vs agency for website design, or contact me to talk about your coaching business.