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Practical guides from real client work: how to build faster websites, rank on Google and get more from your ad budget.

Crawled currently not indexed fix illustration with a web page moving from a waiting tray into an index drawer
Technical SEO
SJ Sinan4 Oct 20267 min read

Crawled – Currently Not Indexed: How to Fix It

The crawled currently not indexed fix for small business sites: what the status means, which pages to ignore and 7 steps to get important pages indexed.

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Core Web Vitals optimization illustration with three gauges for loading, responsiveness and layout stability
Technical SEO
SJ Sinan3 Oct 20267 min read

Core Web Vitals Optimization: A Practical Fix Guide

A practical Core Web Vitals optimization guide: find problem templates, fix LCP, INP and CLS with proven steps, plus the most common WordPress speed fixes.

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Generative engine optimization illustration with one website feeding answers to several AI chat windows
SEO Strategy
SJ Sinan29 Sep 20267 min read

Generative Engine Optimization: A Plain-English Guide

Generative engine optimization explained: how to get cited by ChatGPT, Perplexity and other AI tools, which crawlers to allow and what’s proven versus hype.

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How to optimize for AI Overviews illustration with an AI summary box citing web pages above search results
SEO Strategy
SJ Sinan29 Sep 20267 min read

How to Optimize for AI Overviews: What Actually Works

How to optimize for AI Overviews based on Google’s own guidance: eligibility, clear answers, follow-up questions, expertise, structure and tracking results.

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How to recover from Google core update drops illustration with a traffic line dropping and then climbing back up
SEO Strategy
SJ Sinan29 Sep 20267 min read

How to Recover From Google Core Update Drops: A Plan

How to recover from Google core update drops: confirm the cause, measure properly, find what fell, improve content and trust, and set realistic timelines.

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Keyword research for small business illustration with a search bar, sorted keyword cards and a shop icon
SEO Strategy
SJ Sinan29 Sep 20267 min read

Keyword Research for Small Business: 7 Simple Steps

A simple method for keyword research for small business: find real customer searches, sort by intent, judge difficulty on page one and map keywords to pages.

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On-page SEO checklist illustration with layered web pages showing title, heading, text and image blocks
SEO Strategy
SJ Sinan29 Sep 20267 min read

On-Page SEO Checklist: 40 Checks for Every Page

A practical on-page SEO checklist for every page: title tags, meta descriptions, URLs, headings, content, internal links, images, page experience and schema.

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How to do an SEO audit illustration with a magnifying glass over a web page and a prioritized issue list
SEO Strategy
SJ Sinan28 Sep 20267 min read

How to Do an SEO Audit: A Step-by-Step Guide

Learn how to do an SEO audit in 9 steps with free tools: baseline data, indexing, crawl errors, speed, on-page SEO, content, local, competitors and priorities.

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