I handled the website from start to finish: research, design, development, content and SEO.
Keyword research and site plan
I studied what buyers actually type into Google, from general searches to the ones people make when they are ready to ask for a quote, and planned 11 service pages, each one focused on a single high-value topic.
Design and development
I designed and built the site on WordPress with Elementor, and wrote the page layouts in HTML, CSS and JavaScript by hand instead of stacking plugins. The result is a fast, mobile-friendly site in the brand’s navy and orange.
Content that answers real questions
Every page has 1,500+ words written for people who buy industrial floors. It covers installation cost, how the floor holds up under forklift traffic, dust control, and the compliance standards factories must meet, such as Accord, Alliance, WHO and FDA. Price guides, comparison tables and FAQs make each page easy to scan.
On-page and technical SEO
Clear titles, meta descriptions, headings, URLs, image alt text, internal links and a table of contents on every page. All 11 pages score 100/100 in Rank Math.
Google Maps and local SEO
Working with my team lead, I set up the Google Business Profile and completed every detail, from services and service areas to photos and opening hours. The listing reached #1 on Google Maps in just six weeks.
Turning visitors into calls
A floating WhatsApp button, a quote form and a map on every page, so a buyer can reach the team the moment they are ready.
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