Heat Proofing Bangladesh: A Redesign That Reached #1 on Google

Heat Proofing Bangladesh already had a website, but it was not bringing in business. Search traffic was low, the design looked dated, and people who needed their roof treated were finding other companies first.

The company applies heat-reflective roof coatings that bring indoor temperatures down by 10–15°C, and it also repairs roof leaks. Most of its customers are factory owners with hot tin-shed roofs and homeowners living on the top floor. They usually search in the middle of summer, when the heat is already a problem. They want a clear price and a quick answer, and they call the first company that looks trustworthy and gives them both.

• An existing site with weak rankings and little search traffic
• A design that did not build trust with first-time visitors
• Strong demand in summer, so every week without visibility meant lost jobs
• Buyers who compare several companies before they call

I redesigned the website and took over its SEO at the end of June 2026, using the same process that took Epoxy Flooring Bangladesh to #1 on Google.

Finding what was holding the old site back

I started with an audit: which pages Google was showing, which searches brought visitors, and where the site was losing them. This showed which pages to keep, which to rewrite and which were missing.

A clean design built by hand

I designed the new site on WordPress with Elementor Pro and wrote the page layouts in HTML, CSS and JavaScript myself, without a pile of extra plugins. The design uses the brand’s navy and orange, real photos of finished roofs, and simple icon cards for each service, so a visitor understands what the company does within a few seconds. It loads fast and works well on a phone, which is where most visitors come from.

Seven new service pages, one for each solution

Instead of one general services page, the site now has 7 service pages: XPS insulation board, foam concrete, CLC lightweight concrete, heat reflection coating, and bituminous, acrylic and cementitious waterproofing. Each page is built around the words people actually type into Google, including price searches.

Answers to the questions buyers ask

Each page answers what a customer wants to know before calling: the cost per square foot, how many degrees cooler the room will get, how much it can cut the electricity bill, how long the coating lasts and whether it also stops leaks. Short sections, price tables and FAQs make every page easy to read on a phone.

On-page and technical SEO

Every page has a clear title, meta description, heading structure, clean URL, image alt text and internal links, all set up with Rank Math Pro.

Google Business Profile

I set up the Google Business Profile with services, service areas and photos, so the company also appears in local results on Google Maps.

Making it easy to get in touch

A WhatsApp button and a click-to-call button sit on every page, so a visitor can contact the company the moment they decide.